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A growing share of buyers now ask ChatGPT, Gemini or Perplexity instead of searching. Those answers name a handful of sources. AEO and GEO are the work of becoming one of them.
Quick answer
AEO (Answer Engine Optimization) structures your content so AI models can extract a clean answer from it. GEO (Generative Engine Optimization) builds enough consistent presence across the web that models treat you as a source worth citing. ZK Digitals prices an AI visibility audit at USD 390, foundation setup including llms.txt and schema at USD 690, and the monthly AEO and GEO programme from USD 890. Market rates for the same work run USD 2,000 to USD 10,000 per month. First movement in AI visibility typically appears within 30 to 60 days.
Traditional SEO earns you a position in a list of blue links. AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) earn you a mention inside the answer itself — the paragraph ChatGPT writes, the summary at the top of Google, the sourced response Perplexity returns.
The distinction between the two is thinner than agencies pretend: AEO focuses on structuring your content so a model can extract a clean factual answer from it, GEO focuses on building enough consistent presence across the web that models treat you as a consensus source. In practice they are one job, and we price them as one.
Market rates from published 2026 AEO/GEO pricing research. Most agencies keep prices private; ours are on this page.
It is a plain text file at the root of your domain — like robots.txt, but written for language models rather than crawlers. It tells an AI what your business is, what you offer, and which pages carry the authoritative answers. Models that support it read it before they read your site.
It takes an hour to write properly and it is the cheapest thing on this page. It is also where most of the "AI SEO" industry stops — which is why most of it does not work.
Adding schema and an llms.txt is the table-stakes half. The expensive, effective half is off-site: being mentioned in the places models pull their answers from. AI engines weight source authority heavily, so a single citation on a strong publication can outweigh a great deal of on-site tidying.
This is why AEO work overlaps so heavily with link building — the same placements that earn ranking authority earn AI citations. An agency selling you AEO by adding schema alone is doing a fraction of the job.
First movement in AI visibility typically shows in 30 to 60 days. Meaningful, consistent citation takes three to six months. Nobody controls what a language model says, and any agency claiming guaranteed placement in AI answers is selling something that does not exist.
Questions
SEO earns you a ranking in a list of links. AEO structures your content so AI can extract a clean answer from it. GEO builds enough consistent presence across the web that generative models treat you as a source worth citing. Most agencies, including us, deliver AEO and GEO as one discipline.
A plain text file at the root of your domain, written for language models rather than crawlers. It states what your business is, what you offer and which pages hold the authoritative answers. We build one for $149, or it is included in the AI foundation setup.
Our AI visibility audit is $390 one-time, foundation setup is $690, and the monthly programme starts at $890. Market rates for the same work run from $2,000 to $10,000 per month.
No, and nobody can. Language models are not a ranking system you can buy into. What we can do is fix the structural and authority signals that decide whether you are eligible to be cited, and then measure movement against a fixed prompt set.
Yes. AI search sits on top of SEO, not instead of it. The pages models cite are usually pages that already rank, and the authority signals overlap almost entirely.
We fix a set of 40+ real buying prompts at the start and re-run them monthly across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. You see whether you are named, how you are described, and who is named instead.
Yes, and competition is usually lighter. Hebrew and Arabic AI results are far less contested than English ones, which makes citation cheaper to earn in those markets right now.
ChatGPT and OpenAI search, Google Gemini and AI Overviews, Perplexity, Claude, and Microsoft Copilot. We track a fixed prompt set across all of them monthly.
Where we deliver this
The mechanics do not change between countries. What buyers expect, which language they search in, and how they pay — all of that does.
United Arab Emirates
AI search adoption in the Gulf is rising fast, and almost no local business has done anything about it. That makes this the cheapest window the UAE market will offer for some years. Queries like "best beauty store in Dubai" or "cheapest ecommerce agency UAE" already return AI-generated answers naming two or three companies. Getting into that list now costs a fraction of what displacing an established citation will cost later.
United States
US competition in AI search is already forming, particularly in ecommerce, SaaS and professional services. Established entity graphs are harder and more expensive to displace than they are to build from scratch, which is the central argument for starting now rather than next year. We track prompt sets across ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews and report on citation share rather than vague visibility scores.
Israel
Hebrew-language AI results are markedly less contested than English ones, and most Israeli businesses have neither an llms.txt nor consistent entity data across sources. For a brand serving Tel Aviv or the central district, appearing in AI answers is currently achievable at a cost that will not stay this low.
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